Studio
Creative Direction
Brand Identity
Moving Image
Campaign
Activation
61 Edward St, Perth, WA
Australia 6000

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Nike
Air House
P–S001
Creative Direction
Advertising
Design
Music
Sound Design
Activation
Film
As part of Nike’s Air Max Month celebrations, Pretty–Soon® conceived and produced a seven-level audiovisual experience in Melbourne’s iconic Curtin House.
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A disused service stairwell was transformed into an immersive experience of sight and sound.
We reinterpreted seven innovative Air Max silhouettes to create new life forms, taking visitors on a sensory journey that celebrates the endless opportunity of Air.
Air Max 1/97 Sean Wotherspoon
Air Max 93 OG 'Dusty Cactus'
Air Max 270 Mens Black / Hot Punch
Air Max 270 Womens Ultramarine / Solar Red
Air Max 95 Atmos 'Animal Pack' 2.0
Air Max 180 White / Ultramarine / Solar Red
A graphic feature snaked along the walls of the stairwell, weaving insider references to the history and stories behind each shoe.
Teaser social content alerted fans to Air Max Month events happening in the space, while building hype around upcoming shoe releases.