Studio
Creative Direction
Brand Identity
Moving Image
Campaign
Activation
61 Edward St, Perth, WA
Australia 6000

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Specialized
Turbo
P–S002
Creative Direction
Advertising
Design
Music
Sound Design
Activation
Film
Pretty–Soon® teamed up with Specialised Bicycle Components to produce a series of videos for Turbo, their insanely fun range of electronic bikes. We gave a Turbo to two talented friends on opposite sides of the globe; Hannah Faith on her daily grind in London, and Fitz Ambro$e on tour in Shanghai.
(Watch) The 60 second spot, featuring music by Mo Vibez.
London
The Turbo Como was a perfect fit for Hannah Faith (Art Director, Photographer and DJ), making her daily commute a hell of a lot more fun.
Shanghai
Fitz Ambro$e (Music Producer, DJ and Entrepreneur) explored the sights and sounds of Shanghai on the Turbo Vado.
Hannah Faith x London featuring music by Louie Lastic
Fitz—Hannah
Vado—Como
Shanghai—London
Night—Day
Fitz Ambrose x Shanghai featuring music by Montel2099
Getting it done
Working over six time zones, Pretty–Soon® conceived and produced the series in three weeks — with the help of some very talented friends around the globe.