(Select Works) [2018–2023]
Pretty–Soon®




Pretty–Soon® is a future–forward, culture–driven creative company. We build brands, craft experiences and create content for partners in the arts, culture and technology sectors.

Services

Strategy

Brand Strategy
Brand Architecture
Content Strategy
Engagement Strategy

Brand Identity

Identity Systems
Naming
Tone of Voice
Brand Guidelines

Experience

Concept
Creative Direction
Curation

Campaigns
& Content

Brand Campaigns
Photography
Film
Motion/3D
Sound Design
Music Curation

Design

Web
Publication
Packaging Systems
Merchandising
Spatial Design

Clients

Apple
The Art Gallery of Western Australia
Atlantic Records
Dropbox
Future Classic
Hesperia
Kiehl's
Mercedes-Benz
NIC BRUNSDON
Nike
Perth Festival
Puma
Red Bull Music
Sony
Specialized Bicycles
Under Armour

People

Ben Wright
Creative Director
Co-founder

Ben launched his career in the NYC startup scene of the 2010s, where he helped shape identities and campaigns for global brands like GE, Google, and NBCUniversal, as well as tech and D2C startups of all shapes and sizes. He co-founded P–S® in 2018 with a desire to create experiences that blur the lines between between art and design, culture and commerce, physical and digital.

Instagram  |  LinkedIn

Regan Mathews
Creative Director
Co-founder

Recording artist, photographer, label head, ultra-micro-foodfluencer; Regan aka Ta-ku is the definition of a multi-hyphenate. At P–S®, he directs content, campaigns and experiences for clients like Puma, Red Bull, Apple, and Future Classic. And via Hopes & Dreams Club, a creative community started in 2020, he fuels his passion to inspire the next generation of raw creative talent.

Instagram  |  LinkedIn

Contact

Email

For all general enquiries

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